“Don’t let anyone tell you no. . . Don’t let anyone shoot you down.” Sometimes, there are videos that we watch that we will never forget. This is one of those stories. It’s a mini-documentary about a persistent and tenacious paralyzed motocross rider, who won’t give up despite all the obstacles in his way. The best four minutes you will spend all week. Pinky...
5 Tips For SXSW Newbies
This will be my third time at SXSW. And, my first time now that I’m a local Austinite. (Yay!). I wanted to share a few tips that I learned from the past two times I attended this awesome conference. Here’s five tips for the SXSW newbie. 1. Have a plan SXSW can be overwhelming for everybody. Let alone, someone who has never been before and/or isn’t familiar with Austin. Panels...
February App Review: Productivity Edition
There’s no shortage of great productivity apps out there. But, I’m going to profile three apps that I’m a huge fan of. 1. Mailbox App Email productivity at its finest. Think Clear app, but for email. Meet Mailbox from Mailbox on Vimeo. 2. Evernote Hello Now, if you have read my blog for any amount of time, you would know that I’m pretty much an Evernote addict. So when...
The Five Biggest Social Media Mistakes You Are Probably Making
Social media has evolved a lot over the last couple of years. Yet, there are still a lot of misconceptions out there. These are a handful of the biggest mistakes that many of us may be making. Thinking that you are your audience The way that a marketer, PR pro, community manager or simply anyone who works in tech view and use social media is likely 100 billion times different than how your target...
6 1/2 Potential Business Uses For Vine
In case you haven’t heard yet, Twitter introduced their brand new video-sharing app, Vine, late last week. Vine allows you to create and share videos. The catch is it can only be 6 seconds. This encourages brevity and creativity. Here’s a few potential ways that PRos, marketers and community managers may be able to use Vine. 1. Elevator Pitch 2. The world’s most concise how-to...
The Psychology Of Social Media Success
Note: This is not one of those how to be an overnight social media success stories. If that’s what you are looking for, I’ll spare you a few minutes and tell you to move on and best of luck to you, as there is no such thing as an overnight social media success. Now to get to the point, I’ve always been interested in psychology, and specifically human behavior and what motivates...
13 Buzzwords That Need To Die In 2013
Well, I started this last year, and seeing how there is still no shortage in buzzwords and phrases (<insert sadface>), I figured I would revamp the list for 2013. For the love of all things holy, here’s 13 more words that you should stop using in 2013. 1. Content Marketing This is probably the biggest buzzword right now. Although to be totally truthful, I’m not sure why. You...
Why I’m Sticking With Instagram (And You Should Too!)
Unless you have been living under a rock, you have likely heard that Instagram is changing their terms of service. To put it mildly, the Internet went all up in arms. Now Instagram has since issued a new statement saying they would tone down/change their new terms and conditions. A very smart PR move. Now in the midst of this Instagram debacle, Flickr launched a new mobile app. Remember, trusty...
December App Review
Where has the time gone? I can’t believe it’s already December. Anyways, it’s now time for my December app review, where I profile two or three must have apps. 1. Voxer Remember walkie-talkies? Well, Voxer is essentially the Walkie-Talkie 2.0, but completely optimized for smartphones (voice, text and photos). 2. Cinemagram Think Instagram but for animated gifs. I predict this...
Is Advertorial Content The Next Big Thing?
Are companies like Red Bull, Mountain Dew and Buzzfeed the future of online media? Redbull is a content company that just happens to make energy drinks. Think about it. Some of the most captivating content you see is attached to the Red Bull brand. Felix Baumgartner skydiving attempt, all those incredible Instagram photos, extreme sports event footage. My journalist friends (and my college aged...