AuthorJessica Malnik

The Rise Of “The Self-Help Generation”

A few days ago, I was browsing Amazon trying to find a new book to read. I was having a hard time finding anything that looked even remotely worth reading. Fifty Shades of Grey trilogy (Yeah, no thanks.) The Hunger Games (I’m not fourteen.) JK Rowling’s new book (I’ll think I’ll pass because I can’t imagine her writing anything other than Harry Potter books.) Then, I...

November App Review: 3 Must-Have Apps

With more than 700,000 applications in the App Store and 675,000 on Google Play, it can be a daunting task to discover new apps. That’s where I hopefully come in. Once a month, I’m going to profile three newer apps that I think are either really awesome, useful or have some amazing feature. Or, a combination of all three. Here’s the first roundup. Zeebox For those who...

5 Creative Ways To Use Google+ Hangouts

I’m always fascinated to see people using social media platforms/tools in creative and interesting ways. A few days ago, I heard Caroline McCarthy (@caro), who is a community manager for Google Plus, speak about some of the creative ways individuals were using Google Hangouts. Here’s five unique examples of how individuals can better harness the power of Hangouts. 1. Virtual Star...

10 Things You Need To Stop Sharing On Facebook

There’s no denying Facebook can be a great tool. It allows us to connect with friends, family, colleagues and acquaintances in near real time. We can create profiles and let people know what’s going on in our lives. However, some people tend to share a little too much about their lives. Here’s 10 things you should stop sharing on Facebook. 1. Pregnancy and Child Birth...

Who Are The People Beyond Your Brand?

Now, I never thought I would write one post – let alone now two- about everyone’s favorite, furry creature, Elmo. Read the first one on what Elmo can teach us about marketing here.  This post is a little different. And, you are probably wondering why I have a photo of a guy in Elmo costume being arrested in this post. But stick with me for a bit. This photo of “Elmo” being...

Some Thoughts On The Future Of Twitter

As my four year twitter-versy just came and went, I can’t help but think of how my usage on the social media site has changed since I joined on September 11, 2008. Like many, I started out as a total skeptic. I thought there was no way people were going to jump on board. What the hell was I supposed to say in short, 140 character bursts? My life isn’t that interesting. Nobody is going...

5 Ways To Get More Out Of Social Media With IFTTT

Now, I’ve struggled a bit with whether or not to write this post. Ifttt is an incredibly powerful automation tool. Simply put, it puts the Internet to work for you and your needs, by creating “recipes” to do certain tasks. Like with many awesome tools, there are ways people can abuse it. I won’t go into that here, but I do want to share five ways people can use it to make...

7 Underrated Skills Every New PR Pro Should Have

It’s that time of year again when tons of college students are going back to class. Many of which are entering their senior year. In an ideal world, PR pros, and even journalists, should know how to do a variety of things before they walk across the stage and get their diplomas. There’s no need to be an expert in everything. But, it definitely helps to have some familiarity with a...