I’m introducing a new weekly series on my blog- highlighting my favorite four blog posts, news articles and/or videos from across the web. But instead of sharing my finds only here on my blog, I wanted to change it up a bit and share them on Pinterest. Why Pinterest, you ask? It’s part of an experiment that I’ll be doing. In it’s visually appealing nature, I will be...
GUEST POST: Why Every Employee Represents Your Brand
I’m excited to have Erica Moss, a super smart community manager, guest post on my blog today. Erica Moss is the community manager for the online Masters in Nursing program at Georgetown University, with one of the nation’s leading nurse practitioner programs. Outside of work, Erica is passionate about Instagram, Taylor Swift and her English bulldog, Mona. Follow her on Twitter...
Pure Inspiration: Coolest 65-Year-Old Hockey Player Around (VIDEO)
“Success is getting up one more time than you fall down.” This is the quote that drives a 65-year-old female hockey player to set foot on the ice and play hockey every week. Now, Diane Pieknik is a badass, and quite possibly the most inspirational and coolest senior citizen around. If I can just be half as cool as she is when I’m 65, I’d be happy. She shows how success and...
2 Biggest Takeaways From Facebook’s Acquisition Of Instagram
Unless you have been living under a rock, you are well aware that Facebook just bought Instagram for a whooping $1 billion. Let’s just say Facebook made a very smart move. This recent acquisition signifies the rise of the two biggest trends of this year: The convergence of mobile and the shift to an image-powered Web. Instagram is arguably the very first mobile social network. With more...
13 Signs You May Be Spending Too Much Time on Pinterest
Pinterest is the latest social media craze. It’s especially popular with women between the ages of 18-45. Here’s 13 signs that you may be a little too obsessed with Pinterest. 1. You pin at least a half dozen recipes everyday. But you can’t remember the last time you cooked yourself and/or your significant other or kids a real meal. 2. You’re single. But, you have at least...
What Elmo Can Teach Us About Marketing
I never thought I would write a post about everyone’s favorite (okay, my favorite) furry red loveable monster, Elmo. But, I recently watched the documentary, “On Being Elmo.” While the production quality was topnotch, it was the quality of storytelling and the carefully crafted and thorough interviews that truly made the doc something extraordinary. The film documents puppeteer...
Why Google Plus Is Missing The Mark With Hangouts?
While I was at SXSW last week, I listened in on a panel about Google Plus for brands at Google Village. (For those unfamiliar, Google rented out a bunch of houses near the Austin Convention Center. They hosted their own panels and events during SXSW interactive). This panel consisted of several G+ community managers pointing out G+ features, and then a Q&A with panelists from Samsung, The...
21 MORE Signs You Grew Up In The 90s
I wrote a post back in October about “21 signs you grew up in the 90s.” I never expected to get such an overwhelming response on my blog as well as on PR Daily where it was syndicated. It’s been several months. Without further ado, here’s 21 more signs you grew in the 90s. 1. When gas was less than $2 a gallon 2. How to survive without a cell phone 3. Going to the drug...
5 Hilariously Bad Valentine’s Day Marketing Promotions
Now, I’ve never been a huge fan of Valentine’s Day. It’s mostly because we should be telling our loved ones and significant others we love them everyday and not just on February 14th. But, it’s also because its an excuse for every greeting card store, flower shop, jewelry store and candy place to jack up their prices and run sappy, lovey-dovey TV ads from January...
4 Things Kids Can Teach Us About Marketing
There’s a video that’s been making the rounds this week with a little kid’s commentary on brand logos. This seems like a fluffy, feel-good, cute video, which it is. But, there’s some nuggets of wisdom that marketers and advertisers can get from watching this video. 1. First impressions matter. First impressions matter a great deal. The best logos are the ones that are...