In this day and age, we consume more statistics, numbers and raw data than ever before. We share it all the time via social media, presentations and the almighty infographic. However, are we becoming too trustworthy about taking the data we consume at face value? Do we really know where all these stats are coming from? Stats can lie. Infographics can be very, very misleading. Percentages...
The Perils Of Getting Lucky
I had a conversation about luck awhile ago with a mentor. One point he said stuck with me. He said he didn’t believe in luck. At first, I thought this was a little strange. I mean, everyone gets lucky at some point. Maybe you found a $20 bill on the sidewalk? Or you won the lottery. Wouldn’t that be awesome? Then, I started thinking about it. Most of the lucky scenarios I thought...
The Next Big, Shiny Game-Changer?
<Read this article. For the sake of the Internet as we know and love it. SOPA/PIPA explained, and why it should matter to you.> WARNING: This post is coming at you with a whole lot of snark, attitude, and a whee bit of Dayquil-infused fluff. Maybe, I just get an extra bit snarky when I’m under the weather? But, I can’t help but notice the sheer volume of posts about Pinterest...
4 Things Marketers Can Learn From Late Night Infomercials
Now if you occasionally find yourself wide awake at 2 a.m, like me, you know that there are very few things you can do at that hour (the joys of insomnia). The most common thing is turning on the television. That leaves you with essentially two options: Nick at Nite reruns and the late-night infomercials. Now, I can only watch so many Friends and The Nanny reruns. So, I tune into one of the...
5 Apps To Stay Organized In 2012
It’s the beginning of the year. Most of us are filled with optimism, excitement and big ambitions for the upcoming year. I know I am. Whether you have made lofty resolutions or just set out small benchmarks for the year, you are probably going to need to stay organized to reach these milestones. One of the best ways I stay organized is through my trusty smartphone. I wanted to share my five...
My Brutally Honest New Year’s Resolution
Preface: It’s that time of year where everyone gets really reflective. They reflect back on everything that has happened over the year. For me, I’m not going to reflect back on this year, because in truth, it’s been a really, really great year for me. And, one of the happiest I’ve had in a long time. Instead I’m going to reflect back two and half years ago to a much...
Buzzword Bingo: 12 Words That Need To Die in 2012
Every industry has them. Maybe, you are a little short on content for that case study or presentation? Or, you are speaking on a topic that you aren’t entirely comfortable talking about it. So, you pull out those “cool-sounding words” that are meant to “wow” your audience. Some of these “buzzwords” are becoming a bit too overabundant. Here’s 12...
The Single Biggest Problem With QR Codes
Let me preface by saying that I like QR Codes. I think they can bring something new to the table and offer a lot of value. That being said, it only offers a lot of value to specific, niche audiences. Many marketers today are treating QR Codes in similar ways to how we treated social media in 2007-08. It’s that semi-new shiny object that marketers are so enamored with that they are using it...
Pepper Spray, Gun Fights and Waffle Riots: Is Black Friday Worth It?
*Confession: I’ve only gotten up at a ridiculous hour on Black Friday once. I was 9, and I had to have a Furby. Needless to say, I got my Furby, and by the end of the day it wouldn’t shut up and it spent the rest of its life in the back of my closet. Worst purchasing decision ever. * Now to say the least, I really don’t understand people’s fascination with Black Friday...
Reflections On Life After College: 2 Years Later
As the two year anniversary of my college graduation swiftly approaches, I find myself reflecting back on all the things that have happened to me in the past two years. Started using Twitter my last semester of college. Graduated college. Moved into my first apartment without a roommate. Got a part time job at a TV station while job searching and figuring out what I wanted to do. In the crazy...