Let’s face it. We have all heard or been approached by the “digital marketing jedi” or “social media guru.” I want to think this only exists with the small sect of Internet consultants, who are delusional and convinced they can make millions by cashing in on the Facebook consulting bandwagon. Yet sadly, there’s a lot more people (than I want to believe), who...
Has Klout Gone Krazy? Or Just Its Users?
Yesterday, Klout made some fairly significant changes to their influence score algorithm. Like what most startups do, they wrote up a blog post explaining their reasoning for their changes. Their reason was they wanted to make Klout scores more accurate and transparent. Now, I’m not sure I’m buying that explanation since nowhere in that blog post is there even the slightest hint on...
21 Signs You Grew Up In The 90s
*Disclaimer: This post may make you feel old. Possible symptoms include: nostalgia, random bursts of laughter and tears and longing to go back to the much simpler times of the 1990s. As a Gen Yer, I’m very aware that I was part of the first generation to grow up with the Internet and cell phones. But, I can’t help but think about all the things that I grew up with that Gen Z (for...
7 Reasons Why You Are Being “Unfriended” On Facebook
Unfriending on Facebook can be like a virtual bitchslap. Many people take this stuff seriously. They get really offended when they lose a friend or two on Facebook. Find yourself being unfriended more and more lately? Here’s seven possible reasons why. 1. You still find it hilarious to poke people. “Poking” may be the most annoying social media behavior. You wouldn’t go...
Remembering Steve Jobs
I’ve never met Steve Jobs. Never talked to him online or offline. Never even heard him speak in person. Yet when I heard the news about his passing on my iPhone from Twitter Wednesday evening, it deeply resonated with me as if he was my best friend or a close relative. It’s something I can’t even fully explain or comprehend. Jobs was way more than the CEO of a Fortune 500 tech...
The Psychology Behind Social TV
Social TV. It’s the new (gag me) buzzword. Every week, there’s another article about social TV and how it’s the future. It’s always the same thing about how Twitter and Getglue are revolutionizing the industry. While this is true to an extent, it’s far from the full story. Getglue and Twitter are just two of the main tools powering the social TV shift. But, they are...
7 Places You Should Never Tweet From
Let’s face it. It’s tough to be a Twitter addict. You find yourself oblivious to the outside world, buried in your phone, ipad or laptop tweeting feverishly anytime and anywhere. But, there are certain places where nobody should be tweeting from. 1. The Bathroom I’m not sure about you, but this is kind of unnecessary, not to mention just a little creepy. You wouldn’t talk...
The Rise Of “The Social Media Celebrity”
As more and more people build massive followings (to the tune of 100,000 followers and up),you begin to get this group of A-Listers, who became semi-celebrities online. That’s not a problem per se. This isn’t something that just happens in the social media and tech scene. Celebrities with a cult-like following happen in just about every industry. But what makes the social media...
5 Reasons Why Klout Perks Is Destined To Fail
While Klout may be a good starting point for research, it doesn’t even scratch the surface on quantifying a person’s influence. And, Klout’s latest addition, Klout Perks, is even more problematic. Perks lets online influencers receive free or discounted deals on products directly through the Klout dashboard. While this seems like a good idea on paper (Hey, who doesn’t like...
The Psychology Behind Twitter Following
Recently, a very well-known Internet marketer published a blog post about his so-called Twitter Unfollow experiment. Chris Brogan claimed the reason that he was unfollowing his 130,000 followers was because he was getting way too many spammy auto DMs. Whatever his reasoning may be, it’s ultimately his choice. But, that didn’t stop a massive amount of backlash and haters coming out to...