I’m not going to sugarcoat or beat around the bush about this issue. Of course, the media hyped the coverage of the impending monstrous Hurricane Irene, but that isn’t as bad as people make it out to be. As a former journalist, who turned to “the dark side” of marketing and PR, here’s five reasons why. 1. It’s newsworthy. One of the core principles of...
7 Things You Probably Don’t Know About Me
Earlier this month, Amber Naslund wrote a great post about this topic, which then inspired dozens of great spinoffs from other talented bloggers. I decided to give it a try. Here goes nothing. I’m an introvert. This may surprise a few people, given that I have forced myself to become more outgoing. I’ll add social media, and Twitter especially, have really helped me come out of my...
4 Tips To Get More Out Of Google Analytics
For those who don’t know, I have an obsession with data and analytics. Left to my own devices, I could spend hours upon hours “geeking” out to data, spotting trends and making connections. One of my favorite free tools to do this is Google Analytics. Now, I’m no “expert” on analytics. I’ll leave that up to the likes of geniuses, such as Chuck Hemann and...
An Interview With BlogChat Founder Mack Collier
Last Sunday, I participated in probably one of the best #blogchats to date. The chat was about blog comments. The advice and tips on Twitter were phenomenal. Some of the best advice came from none other than Mack Collier, #blogchat founder. Here’s a short interview that I did with Mack shortly after last week’s chat. 1. What’s your comment policy on your blog? MC: I don’t...
7 Deadly QR Code Sins
QR codes, either you love ”˜em or you absolutely hate ”˜em. And lately, I’m seeing more and more marketers, who are absolutely obsessed with them. They are placing them on anything and everything. This can work. But, this can also lead to disastrous failure. Here’s 7 reasons why your codes may be failing you. 1. You suffer from “shiny object syndrome.” Quora, Empire Avenue, heck...
Buzz vs Trust: Which Is Better?
“I can tell you that my mom has zero buzz, but when she says something, I listen.” -Tony Hsieh What are you doing to generate BUZZ for your marketing initiatives? Is it a Facebook thing, Twitter, a new strategic banner ad campaign, traditional PR? Ask yourself this, and be honest. How’s it working out for you? So many times, marketers become so obsessed with the numbers game...
3 Marketing Lessons Learned From 90s Nickelodeon Shows
Recently, Teen Nick announced that they brought back reruns of popular 90s shows, such as Legends of the Hidden Temple, Kenan and Kel, All That, Salute Your Shorts, Rocko’s Modern Life and Double Dare, during their late night/early AM programming block. As you can imagine, I was a bit too excited about this. Growing up, I was literally obsessed with these shows. (Don’t believe me, I...
7 Deadly Google Plus Sins
As Google Plus continues to gain users at an alarming rate- to the tune of 20 million users now, more and more people will take notice. Sadly, many will use the tool for all the wrong reasons. Here’s my seven deadly G+ sins. 1. Treating G+ the same as Facebook. G+ is not Facebook, nor is Twitter. Please don’t treat it exactly the same as such. It is a separate platform with...
Is Your Company Facebook Page A Waste Of Time?
You are probably thinking this is a pretty strange question for me to ask, given that I’m a big social media advocate. I firmly believe that just about any business can benefit from a solid social media strategy and outreach plan. In particular, a Facebook page is a chance for you to interact with your fans on a deeper and more meaningful level. It’s a place for you to ask questions...
“Circle” Now! Top Five Must-Follow Google Plus Users
While Google Plus is a very, very new site, it’s already blossomed to a whopping 10 million users. A vast majority still don’t know how to take advantage of the social media site. Yet, there also a handful of users, who are embracing the site and taking it by storm. 1. Craig Kanalley Now, I’m not sure when or even if Craig sleeps, but I do know he is constantly sharing excellent...