Oh Old Spice Campaign, how I have a love-hate relationship with you. I love the initial videos and how you leveraged social media in a new and innovative way. It’s not every day that an ad campaign for a deodorant can garner 30 million views on Youtube. But, lately you’ve grown stagnant. You don’t engage with your fans and followers and now all you are doing is “push...
Final Thoughts From A SXSW Newbie
Last week, I was fortunate enough to attend the SXSW Interactive Conference in Austin, Texas with thousands of other tech and social media geeks. I admit I did a lot of planning before I hopped on my Austin-bound plane. I knew what panels I wanted to see and I had a good idea about the most anticipated parties. It’s probably a good thing I didn’t go in completely unprepared. I might...
Pre-Youtube Days: Top 10 Viral Videos
(Post updated 6/29/2019) Youtube hasn’t been around forever. (insert gasp). In the early days before Youtube became the video-watching/sharing giant, viral videos spread on other sites. Remember Ebaumsworld, Jib Jab and Albino Black Sheep? I’ve compiled a list of ten great videos that went viral before 2005. 10.Jib Jab This Land (2004) 9.Schfifty-Five 8. Wedding First Dance 7. The...
7 Surefire Ways To Destroy Your Company’s Social Media Presence
Your company’s social media presence is a precious thing. It can be a valuable customer service tool, generate leads and even increase sales. But often times, what we are doing on these sites is hurting our brand’s reputation. Here are seven surefire ways to completely destroy your company’s social media presence. 7. Sync All Your Social Media Accounts Together It may be a...
Popularity: It’s Not All That It’s Cracked Up To Be
It seemed like popularity determined everything when we were still in school. My high school was very much like the movie Mean Girls. My high school was the epitome of dysfunctional and cliche-y. We had our “Mean Girls” table, a table for the art geeks, another for the band members, another for the jocks, another for the geeks, etc. All of our klout was based on how we acted and who...
Are Community Managers Becoming Obsolete?
Social media is now firmly rooted in the PR/marketing worlds of a majority of businesses. With that, the roles are beginning to evolve. The hard sell approach that the old-time social media consultants (By old time, I mean 2006-2009) used to get people on Facebook and Twitter is no longer relevant. Most people know they need to be on social media sites. Now, it’s about figuring out exactly...
Location Based Marketing: A Missed Opportunity?
Now, I’m a bit of a skeptic when it comes to location based services. I’m still not entirely convinced why I should be checking into places all the time, and what exactly is in it for me personally. However, I see professionally countless opportunities for myself and other marketing pros to utilize the latest location based services. This became even more apparent when I listened to...
Social Media Pros: Do You Have An Oxygen Mask Handy?
If you travel more than twice a year, you are probably used to the same old flight safety announcements. You know the ones that say should an unexpected loss of cabin pressure occur, oxygen masks will deploy from the ceiling. Of course, you pray that you never have to use one, but I sure as hell wouldn’t get on a plane without them. It’s a critical disaster safety measure plan. So...
Linkedin 101: The Basics
Linkedin is one of the best social media tools in a professional’s toolkit. It’s also one of the most misunderstood. It can be intimidating for a beginner. I’ve compiled a list of five basic steps for anyone interested in learning about the service. 1. Create An Interesting, Keyword-Rich Headline Just like a news article or a blog post, the headline is what will draw people into...
7 Deadly Foursquare Sins
This is a follow-up post to the “Seven Deadly Twitter Sins,” “Seven Deadly Facebook Sins,” Seven Deadly Linkedin Sins and Seven Deadly Email Sins posts. Foursquare became much more prominent in 2010. Here are seven things you should never do on Foursquare. 7. Nobody Cares That You “Checked-In” At Walmart Unless you are Justin Bieber, nobody cares that you “checked...