While Klout may be a good starting point for research, it doesn’t even scratch the surface on quantifying a person’s influence. And, Klout’s latest addition, Klout Perks, is even more problematic. Perks lets online influencers receive free or discounted deals on products directly through the Klout dashboard. While this seems like a good idea on paper (Hey, who doesn’t like...
4 Tips To Get More Out Of Google Analytics
For those who don’t know, I have an obsession with data and analytics. Left to my own devices, I could spend hours upon hours “geeking” out to data, spotting trends and making connections. One of my favorite free tools to do this is Google Analytics. Now, I’m no “expert” on analytics. I’ll leave that up to the likes of geniuses, such as Chuck Hemann and...
7 Deadly QR Code Sins
QR codes, either you love ”˜em or you absolutely hate ”˜em. And lately, I’m seeing more and more marketers, who are absolutely obsessed with them. They are placing them on anything and everything. This can work. But, this can also lead to disastrous failure. Here’s 7 reasons why your codes may be failing you. 1. You suffer from “shiny object syndrome.” Quora, Empire Avenue, heck...
Mid-Missouri TV Station Airs Live Google+ Hangout
Now as skeptical as I was about Google Plus at first, I have to say I’m really starting to love it. Google finally seems to get social. This platform- while very easy to use- offers countless opportunities to make this social media platform unique and spectacular. In fact, the innovation is already starting to happen. Earlier this week, KOMU News, the NBC affiliate in mid-Missouri, did a...
5 Reasons Why Marketers Need To Think Like Journalists
For those who don’t know, I have a journalism degree. A little over a year ago, I left the journalism rollercoaster ride for the world of marketing and PR. That being said, there isn’t a day that goes by where I don’t use something I learned while working in a newsroom. For some reason, this surprises people. And as someone, who has made this transition, there’s tons of...