Content strategy and copywriting for remote work and ecommerce software companies (and the service providers that support them)

Great copywriting is all about what you omit. One of the fastest ways to improve your copy is to cut it by 20%. This forces you to remove tech jargon, marketing speak, and filler content. The end result – your message gets clearer. *** Here are five things worth reading this month. What can you do today that would matter a year from now? This short read is a great thought experiment.  Bootstrapping a SaaS business is no easy feat. This startup shares the sales and marketing strategies they used to go from zero to $250k ARR in the first year.  Want

For those of you who have been reading this newsletter for more than a few months (First, thank you!), you may have noticed that I’ve been playing around with TikTok for the better part of this year. Over, the last few months, I’ve seen more early adopter marketers and brands – including many that you wouldn’t think would be on there (including cops, bakeries, AliExpress shops, and lawyers) – join the app. I dug into this new social media channel more in my latest article for Social Media Examiner.  In this article, you’ll learn how to create your own TikTok videos as well

Are you focusing on the important or the urgent right now? In our obsession with productivity, it is never been easier to only work on the “urgent tasks.” It may even feel good to plow through your inbox and check off all of the items that get added onto your to-do list every week. However, success is all about focus, execution, and prioritizing the important tasks. The most important tasks are rarely urgent. They are the things that often get punted from one week to the next because they are hard, uncomfortable and maybe even a little scary, *** Here are